About Epic Universal
Welcome to Epic Universal, your essential source for investigative news, in-depth analysis, and strategic insights into the themed entertainment industry.
Founded in 2019 to chronicle the groundbreaking announcement of Universal's Epic Universe, our publication was born from a passion for understanding the future of themed entertainment. What began as a dedicated project to track a single dirt pile in Orlando has evolved into a leading media brand, providing evidence-based coverage for a global community of passionate fans and industry professionals. Today, Epic Universal has grown to an audience of over 100,000 followers, generating more than twenty million impressions online.
Our Approach: Beyond the Press Release
At Epic Universal, we believe the real story is often found in the details. Our approach is rooted in investigative journalism and expert analysis. We are dedicated permit sleuths, tirelessly sifting through public records, construction plans, and corporate earnings calls to connect the dots. We go beyond the official press release to provide a comprehensive view of how theme parks are designed, built, and operated. This allows us to uncover unique stories and offer an insider's perspective on what incredible experiences we can expect next.
Our work and unique perspective have been recognized in publications such as NewsNet Atlanta, Shoutout Miami, and VoyageMIA. We have covered the global IAAPA Expo as accredited press and will be returning to the press pool this year in Orlando to bring our readers the latest innovations from the heart of the industry.
Meet the Team
Epic Universal was founded by Aaron Nelson, a dual student of Themed Entertainment Design at Purdue University and Social Strategy and Management at the Savannah College of Art & Design (SCAD). His dedication to the industry was recently recognized when he was awarded the prestigious IAAPA Foundation Experiential Scholarship—part of a record investment by the foundation aimed at empowering the next generation of talent—in conjunction with his studies at Purdue.
While Aaron serves as the lead analyst, the publication is powered by a core team of talented collaborators and fellow SCAD students, including Jacob, Jake, Rax, and Ethan. Together, this team of friends and roommates brings a diverse set of skills and a shared passion for the industry to every story we produce.
Our Coverage: Universal and Beyond
While our primary focus is the deep, analytical coverage of all Universal Parks worldwide, we don't shy away from covering the rest of the themed entertainment industry. To provide the most comprehensive perspective, we also report on major developments from Disney, SeaWorld, and other operators, analyzing the impact these parks have on the competitive landscape and the industry as a whole.
Work With Us | Brand Kit
Our Mission: To provide evidence-based, analytical coverage of the themed entertainment industry for a community of passionate and knowledgeable fans.
Our Audience: Over 100,000 dedicated theme park enthusiasts, industry professionals, and frequent travelers.
Our Reach: Over 20 million annual impressions across our articles and social media platforms.
Our Expertise: Investigative, permit-based reporting and strategic insights that go beyond surface-level news.
We are always open to discussing potential collaborations, sponsored content, and other strategic partnerships. If you'd like to collaborate on content or host us for a media visit, please reach out to our team at press@epicuniversal.org.
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