Universal Just Built the World’s Largest Alternate Reality Game

Will Epic Universe Include an ARG? Rumors About Park-Wide Games

Universal has never been shy about gamification. From wand-waving windows in Diagon Alley to Mario’s Power-Up Bands and boss battles, the company has flirted with interactivity for years. But now, with the opening of Epic Universe—a park constructed almost from the ground up with tech-first ambitions—fans and insiders alike are beginning to ask a very specific question: is Universal building a park-wide Alternate Reality Game (ARG)? The answer may not be officially confirmed, but the clues are everywhere.